Why marketing, branding, and communications by offshore providers are so ineffective

 

This article, by industry commentator, Jim Hill, was published in Outsourcing Magazine in December 2014. The article delves into the rather controversial topic of cultural and communication issues that can arise for offshore providers when seeking to develop effective marketing content for buyers. The article highlights the importance of marketing, and customer facing communications, an area that has proven challenging in some cases.

        To download this article fill in the below form: